EXCELLENCE ▪ PERSONALIZATION ▪ INTEGRITY ▪ INNOVATION

Lucking Life Insurance is a Colorado-based insurance broker that operates as an independent Insurance broker across the U.S., offering a variety of life insurance products, including debt-free life insurance, Infinite Banking, and various types of universal, whole, and term life insurance, among others. We are a member of the Agents First Insurance Group.

I’m an advocate, a warrior, a champion for women-owned businesses. I want to help you protect and grow your businesses, save for retirement, and pass on your wealth and Legacy.
I’m not here to sell you a policy. I’m here to help women like us rewrite the financial playbook.
Business Insurance
Succession Planning
Key Person Insurance
Buy-Sell agreement
Employee benefit Plans and Protections
As your expert Independent Insurance Broker, I pride myself in providing personal attention that is tailored to your unique needs, fast service response times, and value of rates and coverage choices that meet your needs and help to protect what matters most to you.
At the Heart of Lucking Life Insurance is a deep-rooted passion for service. We are committed to going above and beyond for our clients, ensuring that they receive the best insurance solutions and support, always.
Excellence and Integrity
Value and Coverage
Personalization to meet Your Needs
Service with Passion
Licensed NPN: 21422873
“Advocate. Business Owner. Protector of Women-Owned Wealth. Helping Women-Owned Businesses Protect, Grow, and Pass on their Legacy.
Let’s make sure everything you’ve built doesn’t end with you.”
– Cheri Lucking

Your Life – Debt-FREE Life
Your Life – Infinite Banking
Your Life – A Plan for Business
Your Goals – Enhance your wealth
Your Goals – Protect Your Family ▪️ Mortgage Protection
Your Goals – Financial Independence
Your Future – Ensuring Your Retirement Security
Your Future – Ensure the Long-term Care We Need
Your Future – Final Expense Life Insurance

Take The Life Insurance Questionnaire